WASHINGTON -(Dow Jones)- The chief executive of an Internet advertising start- up admitted Thursday that his firm could track peoples' activity on multiple Web sites without their express permission.
NebuAd CEO Robert Dykes said at a House hearing that the Internet service providers with which his company partners send their customers letters 30 days before any tracking begins.
The letters, which Dykes described as "robust," tell subscribers how they can opt out of the monitoring. If the customer doesn't respond, however, NebuAd begins collecting data on their browsing activities to offer ads relevant to their interests.
Yep - you can opt out alright, then they will place a cookie in your browser that will prevent their technology from performing its dastardly deeds. Of course if you ever get rid of that cookie, you are right back in the mix.
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